US Federal Court orders and forces Tobacco companies to run ads admitting cigarettes are addictive and smoking kills on Major Televisions at Prime Time.
The court found, the tobacco companies are deceiving adults and children to smoke and have ordered the companies to carry advertisements on new papers, admitting cigarettes are additive. The “corrective statements” order comes after a 19-year legal battle with the US Department of Justice.
The American Cancer Society was joined in the legal action by the American Heart Association, American Lung Association, Americans for Nonsmokers’ Rights, National African American Tobacco Prevention Network and the Tobacco-Free Kids Action Fund.
The important aspect is, the tobacco companies cannot dilute the order by adverting at early morning or afternoons.
The order states, companies should run 30 to 45-second ads on major televisions networks at the prime time five nights a week for a year.
And newspaper advertisements should be published in 50 major US papers on five Sundays between now and March and apart from this, they should also feature the ads in prime locations on the websites of these publications.
The television advertisements will air on CBS, NBC and ABC between 7:00pm and 10:00pm on weeknights.
The court said, “When you smoke, the nicotine actually changes the brain — that’s why quitting is so hard.”
Tobacco companies still spend roughly $1m per hour in America, or $8.2bn per year, on advertisements in convenience stores, discounts, coupons, at adult entertainment venues and through wholesalers to market their products.
It was in 2006 a US District Court Judge found tobacco companies violating civil racketeering laws and defrauding American people. Jim Knox, managing director of American Cancer Society Cancer Action Network California said it is a big win for public health.
Cancer Council WA spokesperson Kelly Kennington said these companies are deceiving the public for more many decades.
“Finally tobacco companies in the US are being forced to admit that they’ve been deceiving the public for decades,” – she said.
“Any messages that the tobacco companies make about their own product being honest, and informing their consumers about the dangers of the product need to be heard.” — she added.
More than 480,000 Americans die from the tobacco-related disease each year and a study says lung cancer is the leading cause of cancer death for both American men and women. The study says each year, more people die of lung cancer than that of breast, colon and prostate cancer combined.