Traditional Broadcasting Slowly Fading Away In Canada, CRTC Report Shows

Canada’s telecom watchdog in its new report said canadians are increasingly abandoning traditional broadcasting.

The CRTC’s annual Communications Monitoring Report said young Canadians aged 18 to 34 (about 23{4c121b525f261b6e9cd1def8a3985dbe850ad058af7b7776b0968f5bd69c65ba}) are more interested in watching TV exclusively online.

 “This year’s report shows how much younger Canadians are turning to digital platforms for their audio and visual content,” said Ian Scott – CEO of the CRTC.

“That being said, traditional broadcasters are adapting to this reality and their services continue to be attractive options for many Canadians.” – he added

At present traditional TV still outpaces online TV by a huge margin when looking at total amounts consumed. But the report found the amount of time Canadians spend watching traditional TV and listening to traditional radio is dropping, while consumption of digital media is on the rise.

 In 2015 Canadians spent 27.2 per hour on average on traditional Tv per week and in 2016 it is down to 26.6 hours per week  (Seniors spent the most time watching TV, clocking 48.4 hours per week.) The amount of time spent listening to radio fell to 14.5 hours a week, from 15.6 hours the previous year.
subscriptions to TV services are in decline, falling 1.1 per cent in 2016, to around 11.1 million subscribers nationwide. That is translating into weaker revenues for Canada’s broadcasters. The TV industry saw its revenues fall by 1.7 per cent in 2016, to $7.3 billion, while radio saw revenue decline two per cent, to $1.8 billion.

Meanwhile, digital platforms are booming, with online video revenues in Canada up 17.7 per cent in a year, to nearly $2 billion.

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Subscriptions to digital services are on the rise. The CRTC found nearly half of Canadians (44 per cent) now subscribe to online video services such as Netflix, with Albertans the most likely to subscribe, at 56 per cent.

Younger Canadians were more likely than others to subscribe to online video, with 64 per cent of 18-34-year-olds saying they subscribe to it.

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